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經濟學人:好萊塢鉅變--迪士尼,華納加入流媒體戰場(1)

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Business

商業版塊

Cinema and streaming

大熒幕和流媒體

Big bets on the small screen

大舉押注小熒幕

Hollywood is pivoting to home entertainment

好萊塢正在轉向家庭娛樂領域

If any industry could use help from Wonder Woman, it is cinemas. Lockdowns and a dearth of new releases have reduced worldwide box-office takings by about 70% in 2020. Thankfully for theatre owners, the corseted crusader will charge to the rescue on Christmas Day, giving audiences a reason to go back to the movies.

如果説有哪個行業需要從《神奇女俠》中獲益,那就是電影業無疑了。疫情封鎖,加之無上新大片,2020年的全球票房縮水了70%左右。謝天謝地,這位身穿緊身衣的女戰士將在聖誕節當天前往救援,給觀眾們一個重返電影院的理由。

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Yet in a plot twist, AT&T, the telecoms giant that owns the film’s producer, Warner Bros, has announced that “Wonder Woman 1984” and the 17 feature films on Warner’s release slate for 2021 will be made available on its HBO Max streaming service on the day they are released in cinemas, which historically have had an exclusive run of a few months. Purists are aghast. “The future of cinema will be on the big screen, no matter what any Wall Street dilettante says,” declared Denis Villeneuve, whose sci-fi epic, “Dune”, is among the affected films.

然而情節出現了轉折,《神奇女俠》的製作公司華納兄弟所屬的電信巨頭美國電話電報公司(AT&T)宣佈,《神奇女俠1984》及華納2021年上映名單上的17部影片將在影院上映當天在其流媒體服務平台HBO Max上同步播出,而在以前,影院要先獨家放映幾個月。純粹的電影工作者為此瞠目結舌。丹尼斯·維倫紐夫宣稱:“不管華爾街的那些外行人怎麼説,電影業的未來只寄託於大屏幕。”丹尼斯·維倫紐夫的科幻史詩鉅作《沙丘》也受到了波及。

Warner is not the only studio shifting its focus to the small screen. In July Universal Pictures, part of Comcast, a cable company, did a deal with AMC, the world’s largest cinema chain, to give theatres just 17 days before its films are made available online (AMC will get a cut of streaming revenues). Paramount Pictures, owned by Viacomcbs, has sold several films to Netflix this year rather than release them to empty auditoriums. And on December 10th Disney, Hollywood’s biggest studio, signalled that it, too, sees its future in streaming.

華納並不是唯一一家將重心轉移到小屏幕的電影製片廠。今年7月,有線電視公司康卡斯特旗下的環球影業與全球最大的連鎖院線AMC達成了一項協議,在其電影院線播放17天后上線網絡平台(AMC將因此分得一部分流媒體收益)。維亞康姆旗下的派拉蒙影業今年已向Netflix出售了幾部電影,而沒有選擇在觀眾席空蕩蕩的電影院裏上映。12月10日,好萊塢最大的電影製片廠迪士尼也表示,它未來也將轉向流媒體領域。

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